IF IT APPLIES presents a concept Christmas pop-up store idea, featuring an immersive pop-up for the brand TBCO. Customers can experience the Slumber Party Lounge;
Think oversized beds, plush pillows, warm blankets, and soft lighting, which will create the perfect atmosphere for unwinding during the holiday shopping craze.
Customers can browse the full Sleep Shop collection, which includes Tartan Blanket Co.'s signature PJs, sleep accessories, socks, and luxurious blankets; inspiring customers to bring the comfort of a slumber party into their own homes.
Exclusive VIP Slumber Party Experience.
Shoppers who purchase Tartan Blanket Co.'s signature pyjamas will unlock a VIP Slumber Party Experience! This includes:
Private after-hours access: to the store, where they can enjoy a slumber party-themed evening complete with mocktails, snacks, and exclusive holiday deals.
Selfie Stations: To add a touch of fun and interactivity; the "slumber party" selfie stations will allow customers to capture cosy moments in TBCO attire along with a backdrop of festive holiday trees.
Holiday Hot Cocoa & Snacks Bar: What’s a slumber party without hot cocoa and treats? Guests can indulge in warm cups of cocoa, marshmallows, and light holiday snacks while they browse the collection or relax in the lounge.

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