IF IT APPLIES presents a concept branding piece called “SCAN” What sets Scan apart from traditional coffee shops is its innovative use of barcodes. As customers step into the concept store they are greeted by a visually captivating interior adorned with barcode-inspired patterns. Each beverage on the menu is assigned a unique barcode that customers can scan using their smartphones. One of the standout features of Scan is its commitment to customer engagement and ownership. The café's loyalty program allows members to be given the extraordinary opportunity to suggest and create their own coffee and drink combinations. This allows coffee lovers to have a say in what the shop offers and gives them a sense of ownership and pride in shaping the café's menu.
