IF IT APPLIES presents a concept branding piece for swim-wear brand Bluwild Swimwear. The concept features an immersive pop-up experience. The heart of the pop-up is a dedicated space highlighting the the brand’s performance fibres used in Bluwild Swimwear’s creations. Through interactive displays, visitors will have the opportunity to learn about the brand's commitment to sustainability and how recycled materials, including plastic bottles, are transformed into high-performance swimwear. This educational component aligns seamlessly with the brand's ethos of combining style with environmental responsibility.
