IF IT APPLIES presents a concept branding piece for the apparel & accessories brand Free People. The campaign artwork is aimed to promote their brand’s sub-brand FP-Movement which offers performance-ready activewear.
The artwork is Inspired by the mesmerising patterns and undulating currents of the ocean; capturing the essence of liberation, grace, and harmony. Just as water effortlessly adapts to its surroundings, the Free People Movement collection embraces your every move, encouraging you to break free from conventional boundaries and explore the boundless possibilities of your own body.
