Velouria: A Fruit-Laced Reverie
Velouria is a love letter to sweetness, not the kind you taste, but the kind you feel.
I designed Velouria with a love for softness and indulgence. Not the polished perfection of a patisserie, but the sensual, honeyed messiness of real joy; where fruits and flowers meet, where skin touches the breeze and reflects the sun.
The name Velouria came to me like nectar, soft, golden, a little strange in its elegance. It tastes like candied citrus kissed with wild honey, like the inside of a sun-warmed apricot. The world of Velouria is saturated in colour: coral-pink skies, berry-stained lips, velvet napkins laid out for an impromptu picnic beneath climbing wisteria.
We imagined her as a woman who wears scent like a memory, not to be noticed, but to be felt. She's the type to carry summer with her in autumn, whose presence is sticky-sweet and impossible to forget.
This is perfume for those who believe beauty should taste like something.
Who know that scent, like fruit, is best when it’s just on the verge of melting.
Who know that scent, like fruit, is best when it’s just on the verge of melting.
