IF IT APPLIES presents a branding concept featuring an immersive pop-up, each room within the pop-up is curated to evoke a specific mood, transporting visitors to different realms of emotion; from tactile experiences that let you feel the texture of botanical ingredients to audiovisual displays that accompany each fragrance with a symphony of sights and sounds. All the fragrances featured within the pop-up are sourced from independent artisans and creators. Visits will experience the unique blends and craftsmanship of scents that tell stories of cultures, traditions, and dreams.
